1. Idea and strategy
We establish the business goals, the audience and the competitive landscape. At this stage we build the site structure, define the core keywords and agree how the result will be measured.
IdoWebs® – a digital studio building websites, online stores and brand identity systems for companies that care about being noticed.
We work with everything that makes up a company's digital face: website design, UX/UI design, e-commerce solutions and technical SEO. Every project starts with the question of what the site has to achieve for the business – not with how it should look.
A transparent process lets the client see progress at every stage.
We establish the business goals, the audience and the competitive landscape. At this stage we build the site structure, define the core keywords and agree how the result will be measured.
We design UX/UI – from wireframe to final visual. The design is adapted to every screen so the experience stays clear on desktop and on a phone alike.
We build the site from scratch or adapt a chosen platform. We focus on speed, technical SEO, and on letting you edit the content yourself without a developer.
Before launch we check the site's speed, its behaviour on mobile, the forms and the analytics. After launch we stay close – advising, updating and maintaining.
Good design has a reason
Every element has to do its job – from the first idea to the last interaction. Instead of templates and one-size-fits-all solutions we build sites that reflect a particular business and its clients.
Decisions should be understood before anyone has to think about them. We build site structure so that within seconds a visitor knows where they are and what they can do next. Clear navigation and a logical information architecture decide directly whether a visitor becomes a client.
Every design element must have a clear purpose. We do not believe in decoration without intent – if an element does not help the visitor decide, or does not strengthen the brand, it is not on the page. That approach also makes sites faster and technically cleaner.
Clarity does not mean sameness – every project needs a face of its own. Before design begins we analyse competitors and look for what can set your business apart visually and in content.