Brand identity design
A brand identity is not a logo. It is a whole system: the mark, the colour palette, typefaces, photographic style, tone of voice and the rules for using them. With that system in place you stop guessing every time how a new advert or presentation should look.
We build identities that work in practice – not only in a presentation, but in everyday use: social posts, invoices, signage, packaging.
What you get with this service
Competitor review, audience definition, setting the visual direction
A primary version plus alternatives for different formats
Primary and secondary colours with HEX, RGB, CMYK and Pantone values
A type pairing and hierarchy rules
Patterns, icons and shapes that are recognisable even without the logo
Business cards, letterheads, social media, packaging
A document setting out what may and may not be done
Who this solution suits best
A new business that needs everything from scratch. A company whose visuals have drifted over the years so that every document looks different. A business changing direction or entering a new market and wanting that to show.
From the first step to the final result
We establish what the brand has to communicate and how it should differ from its competitors.
We present 2–3 directions and choose one together.
We develop the chosen direction in detail into a complete system.
You receive every file in working formats, plus the brand book.
What is worth knowing before you start
Usually 4–8 weeks. The timeline depends on the scope of the project and how quickly approvals come back.
Yes. If you only need the mark, choose the Logo design service. If you plan to communicate actively across several channels, a full identity system helps keep things consistent.
Vector AI, SVG and EPS files, raster PNG and JPG formats, and the brand book as a PDF.